Identity Refresh

Kaja Bolton Real Estate Group

Despite being one of the top Agents in New Jersey, Kaja hadn’t put a lot of energy into her branding. I came in as creative lead to help her create an updated identity which spoke more clearly to her vision.

Kaja’s existing clients associated her with her signature rosette, so we kept that aspect of logo and scrapped the rest. A heavier slab serif was swapped in for legibility across multiple platforms and her colors were updated to appeal to a broader audience while still feeling feminine.

After refreshing the logo, I created an entire customizable marketing package including new signs, postcards, flyers, brochures, and a full listing presentation. Everything is customizable so updates can be done quickly in house.